The Customer Lifetime Value (CLTV) is one of the most important metrics in the marketing and loyalty...

Marketing campaign optimization through customer insight is a marketing strategy based on collecting...

The times in which we live have led advertisers to optimize cost and useful audience. The...

Despite the fact that in Colombia all workers are obliged to contribute to the social security...

Data quality refers to the ability of data to meet user requirements and expectations and to support...

Multivariate analysis is a statistical analysis technique used to assess the relationship between...

Acquiring new customers for a company is a process that involves several stages and strategies. In...