Marketing As a Service-English – Impulsa tu negocio con Transformación Digital y Data Intelligence

Marketing as a Service

GBA Smart Marketing® is a Marketing as a Service (MaaS) company

We serve B2B marketing and commercial intelligence needs through our pillars: Data Intelligence + Marketing Analytics + Martech.

Through our agile Marketing and Commercial Intelligence cells made up of professionals from different disciplines, located in different countries in LatAm, US and Europe, we deliver services to our clients, helping them achieve their strategic objectives with the help of experts, in reasonable times. and with affordable rates.

Multichannel as a service

Aimed at: companies that need to increase the contact channels of their customer and prospect databases as well as update contact information on a regular basis.
Data & Analytics as a Service

Aimed at: Companies that want to outsource data management and analysis for use by the marketing and/or commercial intelligence areas.
Account Based Marketing as a Service

Aimed at: Companies that require outsourcing a marketing plan based on ABM accounts in the hands of an expert with the aim of building loyalty, deepening and/or finding new potential clients.
Outbound Marketing as a Service

Aimed at: Companies that need to execute an Outbound marketing plan.
Inbound marketing as a service

Aimed at: Companies that need to execute an inbound marketing plan.

Geomarketing as a service

Aimed at: Companies that need geographic services on a recurring basis.
ID Validation as a Service

Aimed at: Companies that need to perform recurring identity validation of their clients.
Campaigns as a Service

Aimed at: Companies that need to delegate the design and execution of a specific marketing and/or sales campaign to experts.
Saving as a service

Aimed at: Financial and microfinance companies that need to delegate to experts the design and execution of an incentive campaign for savers.
GDPR as service

Aimed at: companies that need to delegate to experts the execution of a plan to update and capture permissions to use sensitive data for a database of clients and/or prospective clients.
Marketing as a service

Aimed at: companies that need to hire for specific periods and for specific projects, top-level talent that allows the impeccable execution of projects.

Multichannel as a service

Aimed at: companies that need to increase the contact channels of their customer and prospect databases as well as update contact information on a regular basis.

What it consists of: Through a GDPR Cell by GBA Smart Marketing® made up of highly qualified professionals and in line with data protection legislation, we provide our client with a service through which we update contact details and information for our clients. permissions to use your customer and prospect databases: B2B, B2C, B2B2C. We carry out this capture in accordance with national legislation, which means that it varies according to the regulations in force in each country, for each purpose and for each objective. It is a service that integrates: Technology, Data Intelligence & Digital Marketing. We are the only provider in Latin America that offers this service in seven countries.

Data & Analytics as a Service

Aimed at: Companies that want to outsource data management and analysis for use by the marketing and/or commercial intelligence areas.

What it consists of: Through an agile Data Analytics Cell by GBA Smart Marketing® made up of highly qualified professionals, we create for our client as a service the roadmap and architecture for the implementation and use of analytics in the areas of marketing and /or commercial intelligence. Our framework is based on a strategic understanding of the organization's objectives, a diagnosis of the data we have as well as those we need, the most appropriate technology for our client according to their budgetary and technological reality. This service is accompanied by an analysis of the ROI of the project.

Account Based Marketing as a Service

Aimed at: Companies that require outsourcing a marketing plan based on ABM accounts in the hands of an expert with the aim of building loyalty, deepening and/or finding new potential clients.

What it consists of: Through an ABM by GBA Smart Marketing® Cell made up of highly qualified professionals, with extensive experience in the design and execution of account-based marketing plans, an investigation is carried out to find the high-value accounts to which to target and to which time will be dedicated to developing growth strategies based on the findings. It ensures that marketing activities align with the developed strategies and, ultimately, will become business opportunities for the sales team.

Outbound Marketing as a Service

Aimed at: Companies that need to execute an Outbound marketing plan.

What it consists of: Through an agile marketing cell by GBA Smart Marketing® made up of highly qualified professionals, we carry out for our client the outbound marketing plan that is based on market research, understanding of the target market, positioning, a detailed competitive analysis, the suggested market strategy, the recommended budget and the most appropriate metrics according to the strategic objectives of our client. After approval of the plan by our client, we carry out its execution, and report its results daily, weekly and monthly.

Inbound marketing as a service

Aimed at: Companies that need to execute an inbound marketing plan.

What it consists of: Through an agile marketing cell by GBA Smart Marketing® made up of highly qualified professionals, we carry out for our client the inbound marketing plan that is based on market research, understanding of the target market, positioning, a detailed competitive analysis, the suggested market strategy, the recommended budget and the most appropriate metrics according to the strategic objectives of our client. After approval of the plan by our client, we carry out its execution, and report its results daily, weekly and monthly.

Geomarketing as a service

Aimed at: Companies that need geographic services on a recurring basis.

What it consists of: Through an agile Geo Analytics Cell by GBA Smart Marketing® made up of highly qualified professionals, we carry out different procedures for our client from a geographical point of view such as: Geo prospecting, Multivariate Analysis, Analysis of Prospects, Competition Analysis, Coverage Analysis, Segment Analysis, Target Analysis & Optimization, Geographic Cluster Analysis.

ID Validation as a Service

Aimed at: Companies that need to perform recurring identity validation of their clients.

What it consists of: Through an agile IDV by GBA Smart Marketing® Cell made up of highly qualified professionals, we carry out, as a service, the validation of the identity of your clients. The IDV by GBA Smart Marketing® solutions, based on ARTIFICIAL INTELLIGENCE, allow identity verification by contrasting the live fingerprint against the fingerprint contained in the identity card. Likewise, the IDV by GBA Smart Marketing® API, based on Deep Learning, allows identity verification in remotely without any special hardware, using a laptop, tablet or smartphone, in any operating system and country in the world, which can only be used by living people, not photographs.

Campaigns as a Service

Aimed at: Companies that need to delegate the design and execution of a specific marketing and/or sales campaign to experts.

What it consists of: Through an agile marketing cell by GBA Smart Marketing® made up of highly qualified professionals, we carry out for our client the campaign plan that is based on market research, understanding of the target market, positioning, a detailed competitive analysis, the suggested market strategy, the recommended budget and the most appropriate metrics according to the strategic objectives of our client. After approval of the campaign plan by our client, we carry out its execution, and report its results daily, weekly and monthly.

Saving as a service

Aimed at: Financial and microfinance companies that need to delegate to experts the design and execution of an incentive campaign for savers.

What it consists of: Through an agile marketing cell by GBA Smart Marketing® made up of highly qualified professionals, with experience in executing campaigns specifically to encourage savings; We carry out for our client the campaign plan that is based on market research, understanding of the target market, positioning, a detailed competitive analysis, the suggested market strategy, the recommended budget and the most appropriate metrics according to the strategic objectives. of our client. After approval of the campaign plan by our client, we carry out its execution, and report its results daily, weekly and monthly.

The indicators of this service in addition to the ROI of the project itself are: Increase in the number of active savers, Increase in savings transactions, Increase in the recency of savings transactions, and finally, Increase in the values saved in each transaction of saving.

GDPR as service

Aimed at: companies that need to delegate to experts the execution of a plan to update and capture permissions to use sensitive data for a database of clients and/or prospective clients.

What it consists of: Through a DaaS Cell by GBA Smart Marketing® composed of highly qualified professionals, and a legal team expert in the personal data legislation of each country, an analysis of the existing permits, data capture points, types of data handled by our client, use and destination of the information, with which we design a plan that allows our client to comply with current legislation. GDPR by GBA Smart Marketing® is a service that integrates: Technology, Data Intelligence & Digital Marketing. We are the only provider in Latin America that offers this service in seven countries, through which we update for our clients, contact information and permissions to use their client and prospect databases: B2B, B2C, B2B2C We took this screenshot according to national legislation, which means that it varies according to the regulations in force in each country, for each purpose and for each objective.

Marketing Staffing as a Service

Aimed at: companies that need to hire for specific periods and for specific projects, top-level talent that allows the impeccable execution of projects.

What it consists of: We provide our clients with the best talent (physical or virtual) with the necessary experience and preparation to be part of the marketing, commercial intelligence, innovation teams, among others.

We adopt a more advanced, strategic and long-term approach to our client relationships. The business model is highly competitive, as it always has certified talent, much more agile learning curves, backups in case of rotation, hiring of the best talents that fit the position and culture of the company.

We implement One2One training plans in soft and hard skills since we have the commitment and responsibility to ensure that employees develop the necessary skills to be successful with our clients.

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