Impulsa tu negocio con Transformación Digital y Data Intelligence
En GBA Latam® acompañamos a empresas en Latinoamérica a innovar, crecer y destacar, integrando tecnología, marketing y analítica avanzada.
Understand Your Market
One of the essential tools to ensure the success of your business lies in understanding where your consumers live, where they come from, and where they regularly transact… knowing what inspires them, what their habits are, and understanding their modes of transportation helps you ensure that you deliver the right message to the right person at the right moment. Why? Ask yourself the following: let’s assume you enjoy sports, and your Sunday plans start with a morning soccer match with your friends and family. We know that booking a field is not easy, so you spend a large part of your Saturdays searching for the ideal place, but it’s never available. On the contrary, thanks to your searches, your social media send you promotional messages with excellent offers, but they can only be redeemed hundreds of kilometers away. What would you think of these advertisers? What good is this information if you can’t use it? That’s why we have developed Smart Geo by GBA Smart Marketing® to provide you with the certainty that you will communicate with those people who are truly your potential users and much more. Smart Geo by GBA Smart Marketing® goes beyond conventional geomarketing by providing you with the necessary information to make decisions not only about where or when to present an advertisement, execute a commercial campaign, or decide to open a new point of sale but also helps you understand the consumption cycles and habits of a region, a country, a city, and even a small community. Why is this information important? Because through it, you can geolocate your efforts, investments, and marketing actions.How Does Smart Geo by GBA Smart Marketing® Work?
Thanks to the information contained in the GBA Smart Marketing® Attribute Set and the work we do with our strategic partners, we provide georeferenced information to each of our clients about their users and their habits. This information can be categorized at different levels of detail according to your needs: regional, national, departmental or state, municipal, and even at the household level. Smart Geo by GBA Smart Marketing® uses a combination of geographic, demographic, and psychographic variables, among others, to determine the composition of a market in a specific geographic area. There are different ways to use this service that go beyond simply seeing points on a map, meaning we help you interpret knowledge and make informed decisions based on:| Topic | Description |
|---|---|
| Multivariate Studies | Helping you understand the behavior of the geographic area of your interest. |
| Zone Balancing | Assigning sales territories with solid criteria based on supply and demand. |
| Competition Analysis | Protecting your user base closest to the competitors' points of attention and sales. |
| Prospecting Analysis | Understanding where it would be ideal to develop occasional or permanent commercial actions according to the market size. |
| Site Location & Site Selection Analysis | Understanding why that point of sale does not reach the proposed objectives and why another one easily meets its indicators. |
| Record Enrichment | Adding geocoded variables to enrich existing records. |
