Transformation

We help our clients in their innovation process

so they can transform their business and become much more

digital, making them more competitive based on an “Approach Journey” supported by innovation practices.

Through our agile Transformation and Innovation cells composed of professionals from different disciplines, located in different countries in LatAm, US and Europe, we deliver services to our clients, helping them achieve their strategic objectives with the help of experts, in reasonable times and with affordable rates.

Within the Transformation and Innovation services of GBA Smart Marketing® we can highlight six large categories:

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  • Digital Business

    Aimed at: companies that need support in the creation, reformulation, and/or diagnosis of the digital business.

  • Dives

    Aimed at: companies that need support from an expert and multidisciplinary team for the creation, re-formulation, and/or diagnosis of some critical aspects of the business.

  • Design and Validation

    Aimed at: companies that need support from an expert and multidisciplinary team to prototype products and/or services, experiences, and processes within their organization.

  • Agile Transformation

    Aimed at: companies that need support, training, coaching, and everything necessary for their internal teams to correctly adopt agile work frameworks on a day-to-day basis.

  • UX

    Dirigido a: compañías que necesitan acompañamiento en la investigación del usuario, que les permita lograr la creación, reformulación, y/o diagnóstico de la experiencia del usuario en el contexto de negocio digital así como en el físico, integrando ambas experiencias siempre considerando al cliente en el centro..

  • Cultural/digital transformation

    Dirigido a: Compañías que necesitan delegar en expertos el diseño y ejecución de una campaña de marketing y/o ventas específica.

Digital Business

Aimed at: companies that need support in the creation, reformulation, and/or diagnosis of the digital business.

What it is: We help apply digital technology to reinvent business models and transform a company's products, services and customer experiences, innovating products that create new value and connecting people with knowledge and experiences.

A digital business uses technology to create new value around the business models, customer experiences and internal capabilities that support core operations.

Today, people spend more money online, which has shifted business emphasis towards digital sources of income and digital channels. The growth of the digital economy has made people more familiar with digital products and services, leading companies to seek new competitive advantages in the digital environment.

Common elements of a digital business

  • Use existing technologies to reduce costs, collect data and provide a better customer experience. Digital companies focus on the competitive advantages that technology offers them, whether by reducing expenses or providing new value to their customers.
  • Adopt the concept of digital transformation and the cultural changes it requires. Implementing and managing digital services may require organizational restructuring, especially as new roles are created and greater attribution is given for strategic IT decisions.
  • Explore new business models that put customer experience at the center of the digital strategy. People are often willing to spend more for an exceptional customer experience, making it a key differentiator in the digital economy. Business models that align with a focus on customer satisfaction will focus on digital services, as digital is the increasingly preferred experience for users.

Dives

Aimed at: companies that need support from an expert and multidisciplinary team for the creation, reformulation, and/or carrying out a diagnosis of some critical aspects of the business.

What it consists of: For our client, we structure a multidisciplinary cell of professionals with the necessary expertise to address the business challenge by providing expert support. The service is developed from different moments, and focuses on offering a deep vision of digital transformation opportunities that contribute to the competitiveness and efficiency of the business.

Solutions:

  • Business model consulting
  • Segregation of functions
  • architecture assessment
  • Platform evaluation
  • Mobile and web consulting
  • Consulting for core
  • Digital Business
  • Benchmarks

Dives

Business model

Aimed at: companies that need support in the creation, reformulation, and/or diagnosis of their business model.

What it is: Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Our framework includes some clear steps of great value for our client:

  •  Determine the value proposition. This is the first action to take into account. The value proposition must be original and in line with the customers' urgencies and desires.
  •  Target market. Consumers are the basis of the business model. Therefore, determining its main characteristics is a fundamental step.
  •  Define distribution channels. At this point, you discover how the product/service will be delivered to the customer in an effective and safe way. Likewise, the communication strategy that will be applied to promote the product must be considered.
  •  Know strategic alliances. What the relationships with business partners and suppliers will be like must be determined.
  •  Define competitive advantage. To achieve this goal, it is necessary to ask yourself some questions, such as: why is my business idea better than the competition's?
  •  Determine the price. Finally, it is necessary to analyze what amount of money the customer will spend to purchase the product. To obtain this information, it is mandatory to observe the market situation and see the amounts paid for similar products. In addition, it is important to know exactly how much a company must earn to achieve the desired profit margins.

The business model can be the best competitive advantage for a company, more than the characteristics of its product/service or the benefits it offers to the customer. On the other hand, it may also be your biggest risk exposure if the company hasn't put at least as much effort into the business model as it has into servicing the product. When designed and developed correctly, the organization will be well on its way to facing today's competitive business world.

Territorios Inteligentes - GBA Smart Marketing

Design and Validation

Aimed at: companies that need support from an expert and multidisciplinary team to prototype products and/or services, experiences, and processes within their organization.

What it consists of: For our client, we structure a multidisciplinary cell of professionals with the necessary expertise to address the specific business challenge by providing expert support. The service is developed from different moments, and focuses on offering a deep vision of digital transformation opportunities that contribute to the competitiveness and efficiency of the business.

Services

  • Prototypes
  • Lean Design
  • Design Thinking
  • Responsive Design
  • App Design and Layout
  • UX Metrics

Ágil transformation

Aimed at: companies that need support, training, coaching, and everything necessary for their internal teams to correctly adopt agile work frameworks on a day-to-day basis.

What it consists of: Based on a diagnosis of the digital maturity index of the organization's talent, we develop a training and support plan for each of the areas of the entity, thereby guaranteeing that our client can achieve their transformation objectives appropriate.

Solutions:

  • Evolution and Coaching of agile
  • teams Training of new technologies
  • Agility implementation
  • Agility programs Scaling (SAFe)
  • agile university
  • DevOps

UX

Aimed at: companies that need support in user research, which allows them to achieve the creation, reformulation, and/or diagnosis of the user experience in the context of digital business as well as in the physical one, integrating both experiences always considering the customer in the middle.

What it consists of: From a deep understanding of our client's current experience, we find opportunities for improvement, we carry out a prototype, which is tested on a smaller scale, and then create the most appropriate UX architecture, in accordance with the metrics we hope to achieve.

Solutions:

  • UX for ITO
  • UX Research
  • UX/UI Design
  • Service Design
  • UX testing
  • UX for channels
  • UX metrics
  • Industrial Design

Cultural Transformation

Aimed at: companies that need support in user research, which allows them to achieve the creation, reformulation, and/or diagnosis of the user experience in the context of digital business as well as in the physical one, integrating both experiences always considering the customer in the middle.

What it consists of: From a deep understanding of our client's current experience, we find opportunities for improvement, we make a prototype, which is tested on a smaller scale, and then create the most appropriate UX architecture, in accordance with the metrics we hope to achieve.

Services

  • Transformation Roadmap
  • Cultural maturity analysis
  • Change Management
  • Management 3.0
  • Customer centric
  • Digital Academy
  • Communities
  • Remindset
  • Journeys
  • Design Okr's

If you are interested in any of these solutions, we can arrange a meeting with us

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