Consulting

GBA Smart Marketing® is a Marketing as a Service (MaaS) company We serve B2B marketing and commercial intelligence needs through our pillars: Data Intelligence + Marketing Analytics + Martech. Through our team of consultants located in different countries in LatAm, US and Europe, we deliver knowledge to our clients, helping them achieve their strategic objectives with the help of experts, in reasonable times and with affordable rates.

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  • Marketing plan

    Aimed at: Companies that need to design and structure the marketing plan to be executed by their internal team and/or by a third party.

  • Marketing & analitics

    Aimed at: Companies that need to design and structure the marketing plan to be executed by their internal team and/or by a third party.

  • Outbound Marketing plan

    Aimed at: Companies that want to define the roadmap and architecture for the implementation of analytics in the areas of marketing and/or business intelligence.

  • Inbound Marketing plan

    Aimed at: Companies that need to design and structure an Outbound marketing plan.

  • Market studies and geo marketing

    Aimed at: Companies that need to structure an inbound marketing plan.

  • Sales plan

    Aimed at: Companies that need to carry out a market study and/or a geographic market study.

  • Account based marketing

    Aimed at: Companies that need to design and structure a marketing plan based on ABM accounts for a portfolio of high-value services, long sales cycle and/or high CLTV.

  • Up & cross sell analysis

    Aimed at: companies that need to find cross-selling and upselling opportunities within their client portfolio to be developed by the sales team.

  • Expanstion and new markets

    Aimed at: companies that need to find new markets and/or market segments that help them achieve their strategic business objectives of growth and market share to be addressed by their commercial team.

  • Marketing automation

    Aimed at: companies that need to identify opportunities to automate their marketing and/or sales processes to find cost and time optimizations as well as improve the customer experience.

  • GDPR *Plan

    Aimed at: companies that need to design and structure a sensitive data management plan, which may change depending on the country.

Marketing plan

Aimed at: Companies that need to design and structure the marketing plan to be executed by their internal team and/or by a third party.

What it consists of: Through an agile marketing cell by GBA Smart Marketing® made up of highly qualified professionals, we carry out for our client the marketing plan that is based on market research, understanding of the target market, positioning, a detailed competitive analysis, the suggested market strategy, the recommended budget and the most appropriate metrics according to the strategic objectives of our client.

Marketing & Analitycs

Aimed at: Companies that want to define the roadmap and architecture for the implementation of analytics in the areas of marketing and/or business intelligence.

What it consists of: Through an agile Data Analytics Cell by GBA Smart Marketing® composed of highly qualified professionals, we create for our client the roadmap and architecture for the implementation and use of analytics in the areas of marketing and/or business Intelligence. Our framework is based on a strategic understanding of the organization's objectives, a diagnosis of the data we have as well as those we need, the most appropriate technology for our client according to their budgetary and technological reality and finally an analysis of the internal capabilities of your human team. All this accompanied by an analysis of the ROI of the project.

Outbound marketing plan

Aimed at: Companies that need to design and structure an Outbound marketing plan.

What it consists of: Through an agile marketing cell by GBA Smart Marketing® made up of highly qualified professionals, we carry out for our client the outbound marketing plan that is based on market research, understanding of the target market, positioning, a detailed competitive analysis, the suggested market strategy, the recommended budget and the most appropriate metrics according to the strategic objectives of our client.

Inbound marketing plan

Aimed at: Companies that need to structure an inbound marketing plan.

What it consists of: Through an agile marketing cell by GBA Smart Marketing® made up of highly qualified professionals, we carry out for our client the inbound marketing plan that is based on market research, understanding of the target market, positioning, a detailed competitive analysis, the suggested market strategy, the recommended budget and the most appropriate metrics according to the strategic objectives of our client.

Market studies and geo marketing

Aimed at: Companies that need to carry out a market study and/or a geographic market study.

What it consists of: Through an agile Geo Analytics by GBA Smart Marketing® Cell made up of highly qualified professionals, we carry out market studies and/or market studies for our clients from a geographical point of view with the aim of finding marketing opportunities. business for opening points of sale and/or for the execution of sales or marketing activities in a specific geography.

Smart Geo from GBA Smart Marketing® goes beyond conventional geomarketing by providing the information necessary to make related decisions not only about where or when to present an advertisement, execute a commercial campaign or decide to open a new point of sale, but, In addition, it helps to understand the consumption cycles and habits of a region, a country, a city and even a small community.

Sales plan

Aimed at: Companies that need to structure a sales plan.

What it consists of: Through an agile commercial cell by GBA Smart Marketing® made up of highly qualified professionals, with extensive experience in sales and commercial management, we carry out for our client the sales plan that starts from defining the target market, knowing the products and/or services, analyze and study the competition, define a SMART objective, propose a sales strategy, make a sales forecast, define a budget, and measure the most appropriate actions and metrics according to the strategic objectives of our client .

Account based marketing

Aimed at: Companies that need to design and structure a marketing plan based on ABM accounts for a portfolio of high-value services, long sales cycle and/or high CLTV.

What it consists of: Through an ABM by GBA Smart Marketing® Cell made up of highly qualified professionals, with extensive experience in the design and execution of account-based marketing plans, conduct research to find high-value accounts to target and will spend time developing growth strategies based on your findings. You will ensure that marketing activities align with developed strategies and ultimately translate plans to the sales team for execution.

Up & cross sell analytics

Aimed at: companies that need to find cross-selling and upselling opportunities within their client portfolio to be developed by the sales team.

What it consists of: Through a DaaS Cell by GBA Smart Marketing® made up of highly qualified professionals, with extensive experience in the design and execution of marketing & analytics plans, it performs a historical transactional analysis on 100% of the operations, which It allows you to identify the characteristics of the buyers of a certain product/service and then identify customers with a high purchase propensity.

Expanstion and new markets

Aimed at: companies that need to find new markets and/or market segments that help them achieve their strategic business objectives of growth and market share to be addressed by their commercial team.

What it consists of: Through a DaaS Cell by GBA Smart Marketing® made up of highly qualified professionals, with extensive experience in market research, it performs an analysis of those market segments where there is an opportunity for our client's portfolio. Consider within the analysis the competitors, the market size, and the competitive advantages of our client in a certain segment.

Marketing automation

Aimed at: companies that need to identify opportunities to automate their marketing and/or sales processes to find cost and time optimizations as well as improve the customer experience.

What it consists of: Through an M.A by GBA Smart Marketing® Cell made up of highly qualified professionals, with extensive experience in automating marketing flows, it performs an analysis of the “customer journey” identifying the pain points where technology could generate profits. GBA Smart Marketing® marketing automation is the implementation of technology that streamlines the management of marketing processes and multifunctional campaigns, through multiple channels, automatically. With marketing automation from GBA Smart Marketing®  businesses can target customers with automated messages via email, web, social media, and text. GBA Smart Marketing® Marketing Automation   enables our clients to leverage the power of intelligent, automated workflows to improve productivity and deliver a better customer experience and prospects.

GDPR *plan

Aimed at: companies that need to design and structure a sensitive data management plan, which may change depending on the country.

What it consists of: Through a DaaS Cell by GBA Smart Marketing® composed of highly qualified professionals, and a legal team expert in the personal data legislation of each country, an analysis of the existing permits, data capture points, types of data handled by our client, use and destination of the information, with which we design a plan that allows our client to comply with current legislation. GDPR by GBA Smart Marketing® is a service that integrates: Technology, Data Intelligence & Digital Marketing. We are the only provider in Latin America that offers this service in seven countries, through which we update for our clients, contact information and permissions to use their client and prospect databases: B2B, B2C, B2B2C This capture was made according to national legislation, which means that it varies according to the regulations in force in each country, for each purpose and for each objective.

If you are interested in any of these solutions, we can arrange a meeting with us

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