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GBA Smart Marketing

GDPR permissions capture

*Colombia: Law 1581 of 2012 (General Regime for Personal Data Protection) and Statutory Law 1266 of 2008 (Habeas Data).

Potential industries of application: Utilities / Public Utilities Services

Related services: Clean Data, Geocoding, GDPR, Attribute Set, Sociodemographic and Geographic Segmentation, Multichannel, Diagnostic of contactability.

Due to the entry into force of the General Data Protection Regulation (GDPR) more and more countries have implemented laws aimed at protecting this valuable resource, however, the administration and obtaining of the necessary permissions to manage this data are not the same all over the world. With this in mind, GBA Smart Marketing® offers customized solutions for companies around the world to ensure the correct collection, management and care in accordance with the corresponding regulations. In addition to permissions capture and management, our solutions guarantee the existence, validity, consistency, completeness, accuracy and relevance of all the information contained while helping our clients achieve results such as:

Frame 1822
Actions
Complement the information recorded in their databases
Geocode their records
Obtain social media information of users and consumers
Identify and correct the status of the recorded information
Among many others...

Such was the case of one of the main electricity commercialization companies in Colombia that sought us in order to create a single database that would consolidate the information of Billing, CRM, Collections, and S.A.C of all their consumers… Would you like to know how we managed to geocode 95% of the records of their current database and how we solved the inconsistencies we found in it? Download the full story here (basic data request form, when filled out, it triggers an email that sends the GBA Smart Marketing® GDPR Permission Capture and Management PDF file).

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GBA Smart Marketing

Unlock your company's potential and take the next step towards success!

At GBA Smart Marketing®, we believe in democratizing knowledge and providing marketing solutions accessible to all. Our focus on personalized business intelligence, marketing analytics and geomarketing allows us to solve the needs of any company, no matter its size. With our expertise in Marketing as a Service (MaaS), we offer you a revolution in the marketing world, contact us and start enjoying the fourth industrial revolution in a second!

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